Our story began in 1991
The a.b.art brand was founded in Freiburg, Germany in 1991 and relocated to Biel, Switzerland in 2003. The brand combines minimalist and understated Bauhaus design styles, skillfully incorporating modern elements. a.b.art is committed to offering the best quality watches at reasonable and affordable prices, and through its unique and timeless designs, it has won numerous global design awards, including some of the most prestigious awards in the world.
The founder of a.b.art is an ambitious German watch designer who has been passionate about design and art since his youth, particularly the fusion of the two. He prefers simple and refined forms, excelling in capturing the essence of things and striving to perfectly combine aesthetic pursuit with practical functionality. Influenced by the traditions and principles of the Bauhaus and Ulm Schools, he reflects a strict attention to detail and an unwavering commitment to quality in his designs.
Brand Heritage and Craftsmanship Excellence
a.b.art is not just a watch brand, but a symbol of the pursuit of a higher aesthetic. Through its simple designs and exquisite materials, a.b.art watches perfectly combine high-end quality with practical functionality, showcasing unparalleled elegance and precision.
Since its founding in 1991 in Freiburg, Germany, a.b.art quickly gained recognition with its timeless design philosophy. In 1992, the brand introduced a unique date display design—presenting the date in the form of surrounding dots, an innovative design that made a.b.art watches popular in Germany, Switzerland, Belgium, the Netherlands, Norway, Japan, and other regions. By the late 1990s, a.b.art successfully entered the U.S. market and was displayed in renowned institutions such as the Museum of Contemporary Art in Chicago, the San Francisco Museum of Modern Art, and the Museum of Modern Art in New York, further enhancing the brand’s international reputation.
High Quality and Simple Aesthetics
In the a.b.art brand name, "a" stands for authenticity and "b" signifies simplicity. This embodies a.b.art watches' mission to provide wearers with a seamless blend of exquisite craftsmanship and minimalist aesthetics, defining the artistry of each timepiece. By prioritizing both high-quality materials and understated design, a.b.art ensures that every watch not only performs impeccably but also complements the wearer's personal style with timeless elegance.
Awards and Honors
a.b.art is renowned in the watch design field for its exquisite aesthetics and innovative design philosophy. The brand has received multiple top global design awards, including the Red Dot Design Award, Good Design Award, and German Design Award, and has consecutively won the German "Form" Design Award for four years. These honors not only reflect a.b.art's ongoing pursuit of excellence in design and functionality but also highlight the brand's standing in the international market.
